The Garden of Eden

Question: Compose a Biblical Exegesis on The Garden of Eden? Answer: Presentation As indicated by the viewpoint of Schachter (2013), the Genesis (3:1-13) The Garden of Eden manages The Fall and Banishment from the Garden of Eden of both Adam and Eve. At first, when Lord made Garden of Edens, at that point everything was acceptable and great. Around then there were no difficulties, religion and governmental issues and Lord used to deal with everything. In this way, Lord thought of making man and lady and accordingly Adam and Eve were the primary man and lady made on the Earth. According to referenced in Genesis 2:18, 23-25, after making of man and lady God thought of guiding marriage among man and lady (Sweeney, 2012). In any case, God stressed fundamentally on the 3 sorts of relationship that manages Unique Personal Relationship among God and Man. Notwithstanding this Lord has additionally underscored on the connection between a man and his better half that will be gone before by other human connections between them. What's more, ultimately God all accentuated on connection among man and different manifestations of God that are made under his Sovereignty (Morrow, 2012). Brief Synopsis of the content This task will manage the Sin that has been finished by the man and lady in the Garden of Even alongside the outcomes. In addition the Trust of Man in Lord just as Gods Deep Love for Mankind and finally The Fall of the Garden of Eden alongside Expulsion from Garden of Eden will likewise be talked about clearly Bradshaw (2013). The primary characters are Lord, Adam, Eve and the Serpent. After making of man and lady alongside the Knowledge Tree which was taboo by Lord himself to Adam and Eve. Rulers love for Mankind From the assessment of Swidler (2011) the Lord made individuals and furthermore talented Garden of Eden for living alongside different sorts of animals. As the nursery was made, it was required to secure the Garden to the greatest degree. God offered powers to humankind that screens and guarantees the security of the nursery to the greatest degree. In addition according to remarked by Hooker (2014) Lord additionally made numerous trees and has offered opportunity to man so as to approach all the trees aside from one. This tree was known as Knowledge Tree that was hence a snake beguiled the lady to have apple from that tree and feed the man. This prompted the pulverization and furthermore prompted the holding among God and people. Beginning 3:1-13 The Fall Since Lord has illegal man and lady to approach the Knowledge Tree, so the man and lady never eaten products of that tree. Around then, from the assessment of Sweeney (2012), the world was a superior spot to remain and it was liberated from all sort of governmental issues. Indeed, even the Lord has said that the man and lady will eat the natural products from the Knowledge Tree, they will kick the bucket. Therefore both man and lady never went towards the tree nor had organic products from that point for which everything was going as needs be and very much controlled. As referenced by Morrow (2012), the Serpent which was more cunning than whatever other creatures that Lord has given tricked Eve. He asked Eve whether Lord has prohibited them to eat organic products from the Garden. Eve answered that Lord has allowed to have natural products from each other tree in the nursery with the exception of the one that is arranged in the nursery. This is on the grounds that, according to the L ords remark on the off chance that they will eat the products of that tree or even touch it that will prompt their demise (Hooker, 2014). Be that as it may, the snake told the lady that they won't bite the dust according to the Lords remark, however they themselves will become God and will likewise know the great and the awful and the contrast between them. According to referenced by Schachter (2013) falling on the snare of the snake, Eve was completely beguiled and overlooked the expressions of Lord. Eve took a gander at the product of the tree and in this way it looked great and satisfying to eye and so as to pick up insight, she took a portion of that foods grown from the ground rest part she provided for her significant other. The man alongside his significant other ate it and this brought about opening of their eyes. Bradshaw (2013) remarked on the basic actuality that, this brought about acknowledgment that both were bare before one another and consequently sewed a portion of the fig leaves so as to cover them up. Not long after that, both the couple tuned in to the sound of Lord going for a stroll in the nursery . According to referenced in the Genesis, both the couple took cover behind the tree for not going up against Lord. As indicated by the perspective of Swidler (2011), Lord rang them however the man answered that they heard him in the nursery and as on the grounds that they got terrified as on the grounds that they were stripped, so they took cover behind the trees. Master asked him why he realizes that he is bare and afterward out of nowhere asked whether he has eaten the organic products from the tree which was uncommonly illegal by him. In the answer, the man said that the lady with whom the Lord has put him with has given him a few natural products from that tree which the two of them ate (Hooker, 2014). After that the Lord asked the lady with respect to what she has done. At this, the lady answered that it was the snake that deluded her and requested that her eat the apple. After this, from the perspective of Bradshaw, (2013), the Lord has reviled the snake and informed that among all the creatures, the snakes will slither on the tummy and will take care of from the residue for an incredible remainder. Besides, Lord additionally reviled the snake that he will put a hatred among snakes and lady and furthermore between their off springs. The snakes head will be smashed and strike at the head and at their heels. As indicated by the perspective of Sweeney (2012), the Lord likewise reviled the man and said that since the tuned in to his significant other and ate the natural product that was prohibited, he will be drudging hard for an amazing remainder and will take care of from its yield. After that the Lord provided to them with the skin pieces of clothing with which they concealed themselves. After that according to referenced by Schachter (2013), the Lord even referenced that the man has additionally become like Lord and in this way knows the great and the abhorrence. This brought about the banishing them from the Garden of Eden and accordingly therefore the ousted them from reemerging into the nursery. Subsequently, Adam and Eve left the nursery with the weight of wrongdoing and regret of their responsibility. End This task managed the making of people and different creatures by Lord alongside the formation of Garden of Eden. The Lord requested that they have natural products from all the trees aside from one that will give information to them. In any case, the lady came into the expressions of a snake and had tragically had that natural product by both the couple. This brought about the opening of their eyes and they understood that they are stripped. Indeed, even they dreaded just as felt avoid the Lord that brought about the expulsion from The Garden of Eden. References Bradshaw, J. M. (2013). The Tree of Knowledge as the Veil of the Sanctuary. Rising the Heap of the Lord: Temple, Praise, and Worship in the Old Testament, 49-65. Schachter, L. (2013). The Garden of Eden as God's First Sanctuary. Jewish Bible Quarterly, 41(2), 73. Swidler, L. (2011). The Garden of Eden Story-Source of Often Mis-Read Wisdom: A Jewish Christian Dialog. Diary of Ecumenical Studies, 46(2), 143. Sweeney, M. A. (2012). The Good and Evil Serpent: How a Universal Symbol Became Christianized. Diary of the American Academy of Religion, lfr092. Hooker, P. K. (2014). Book audit: Inhabiting Eden: Christians, the Bible, and the Ecological Crisis, composed by Patricia K. Tull. Skylines in Biblical Theology, 36(1), 91-94. Morrow, J. (2012). Work as Worship in the Garden and the Workshop: Genesis 13, the Feast of St. Josephthe Worker, and Liturgical Hermeneutics. Logos: A Journal of Catholic Thought and Culture, 15(4), 159-178.

Import and Export Essay Example | Topics and Well Written Essays - 1000 words

Import and Export - Essay Example Because of high GDP per capita pay Kuwait is an alluring business sector for extravagance and very good quality vehicles. Kuwait intensely relies upon bringing in vehicles from different nations because of absence of assembling offices and the estimation of auto imports rose to 23% during 2012 (Kuwaitstay, 1). We are concentrating on trading extravagance vehicle section as its interest is solid in Kuwait. In Kuwait because of significant expense of creation due to absence of assets and significant expense of work, fabricating offices for vehicles are not beneficial, hence practically all vehicles are imported from different nations (Kuwaitstay, 1). Our vehicles have incredible interest everywhere throughout the world and in Kuwait in view of excellent, designing and economies of scale underway. 2. Coordinations framework components imperative to our fare and their importance. Foundation coordinations components that are imperative to fare of extravagance vehicles in Kuwait are transp ortation and correspondence offices, open utilities, banking administrations and retail conveyance channels alongside nearness of good quality court framework, insurance of protected innovation rights and norms (David and Stewart, 41). 2.1 Transportation framework : Good Transportation offices are significant on the grounds that universal development of products is exceptionally influenced by foundation without which shipment faces delays, stock gets harmed and prompts improperly bundled item. If there should be an occurrence of extravagance vehicles quality and time is most extreme significant and any postponement or imperfection won't go on without serious consequences by the client and results in gigantic misfortune to the organization (David and Stewart, 41). Anyway in Kuwait transportation foundation is very much evolved with universal standard air terminals, vendor marine and ports and terminals, all around associated cleared streets and great warehousing office to store impor ted vehicles (CIA, 1). 2.2 Communication framework : For worldwide exchanges smooth correspondence with clients and providers by various channels like mail, telephone or advanced and electronic media is essential for smooth business exchanges, sharing of data, item advancement, auspicious choices and conveyance of item and in various nations significance of various stations changes (David and Stewart, 62). Kuwait is a created nation with profoundly created interchanges framework. 2.3 Public Utilities framework : Public Utilities foundation like power, water, sewage and gas are essential for working a distribution center and foundation of corporate office since absence of sufficient and dependable flexibly of these things disturb the working of business and increment the expense of activities (David and Stewart, 65). In Kuwait power and gas are modest and effectively accessible and water provided by desalination is reasonable and dependable with great sewage framework. 2.4 Banking Se rvice and Retail Distribution Channels : Banking framework is basic for monetary exchanges and lessens the danger of global business exchanges and encourages different administrations like alternatives showcase supporting for supporting cash vacillation dangers. An all around grew retail dispersion channel furnishes clients with item accessibility at accommodation and vicinity and helps a lot in advancing the vehicle by store advancement and increment the purpose of

What is Sales Promotion How to Get 3x More Customers

What is Sales Promotion How to Get 3x More Customers Picture a scenario where your tech firm is planning to launch a new smartphone on the market to compete with the likes of Apple and Samsung with their iPhones and Galaxies, respectively.That is a very tough market to penetrate because these companies already have such a large customer base and very loyal followers that they have accrued over the years. It is almost an insurmountable hurdle to overcome.When you are a smaller company or a new competitor that wants to enter the market, you need to find clever ways of successfully launching your product to make it a hit. Otherwise, it will be a miss and fall to the wayside, something you definitely need to avoid at all costs. This is where you need to use sales promotion.Sales promotion is a marketing technique to attract more customers to purchase your product, thereby increasing your sales. For the example above, your company may give away free goodies to customers who buy your new phone, let customers participate in a raffle prize dra w after purchase, or give customers a gift voucher on other products you company sells.These are just a handful of the many techniques that encompass the broad spectrum of sales promotion. These tactics will entice people into buying your product or service. © Shutterstock.com | Dean DrobotThe example above is just one of many various cases where sales promotion will come in handy. We have created detailed analysis of the significance of sales promotion and provided reasons why your company should use it to enhance sales manifold and increase revenue, too.These techniques are applicable to companies big and small, new and old. They will all benefit from them and attract a larger traffic of consumers to keep up with the competition and stay ahead of the game. If you are looking for a comprehensive guide on sales promotion and looking to learn how to attract more customers to buy your product, then you have come to the right place.WHAT IS SALES PROMOTIONBefore we delve deeper into the topic, let us have a quick look at the definition of sales promotion.“Sales Promotion is a marketing technique that is applied for a predetermined, limited time period in order to stimulate trial, increase consumer demand, or improve product availability.â € â€" American Marketing Association (AMA)In other words, sales promotion is a set of marketing tactics that can be employed to raise the sales of a particular product or service being offered. By its very nature, sales promotion is a short-term method of reaping benefits since companies cannot sustain these tactics for a long period of time. Otherwise, they will eventually incur a huge loss, as we will see with the different methods later in the article.We have created a table listing some of the pros and cons of sales promotion.ProsConsVery effective at quickly increasing salesOnly a short-term method of boosting salesEffective at clearing inventoryCustomers may expect a company to always give a promotion or a special dealGives customers opportunity to trial a productNegative brand image if done too frequentlyMany people have a misconceived notion that sales promotion is nothing more than advertising. Both are components of a company’s marketing scheme will use to promote its p roducts and services.While some of the techniques of sales promotion do in fact advertise a product or service, they are actually not the same thing. Let’s have a look at the definition of advertising to understand how they compare and contrast.“The placement of announcements and persuasive messages in mass media by organizations to convince people of a particular target market to purchase their products or services.” â€" American Marketing Association (AMA)We can notice one glaring difference between sales promotion and advertising â€" advertising is a long-term plan to increase sales whereas sales promotion is a short-term plan. Advertising looks more at creating a brand image through its products and services whereas sales promotion is about quickly earning money by selling something to customers. Sales promotion is more about giving consumers a cost incentive to buy a product. Sales promotion gives consumers the impression that they are getting more for their money, becaus e they have the opportunity to, or directly receive, free or discounted goods upon purchase. The message is to buy now, or you will miss the chance. It creates a sense of urgency.Sales promotion is all about providing an incentive to customers, usually economic incentives. It is not only for the customers, but also for the distribution channel and retailers.For instance, you are a Sales representative for Sony and you want Walmart to stock up on your goods. Walmart needs an incentive to buy your products. Otherwise, they have no need to buy your products. In this case, Sony needs to give Walmart some kind of short-term incentive, perhaps in the form of a commission to Walmart employees or a discount on Sony goods, to buy their products and keep them in inventory.This is a good example of a trade sales promotion, whereas the earlier examples have been about consumer sales promotion. Sales promotion can be primarily divided into these two groups.Consumer Sales PromotionThe first of tw o types of sales promotion is targeted toward consumers, the most important group of people buying your product or service. Businesses use various tactics to create economic incentives for customers to buy their products. Some of them include:Price reduction â€" Offering a temporary reduction in price to promote a product, making it very appealing to those customers looking to save money.Loyalty Cards or Programs â€" Giving consumers the opportunity to sign up for a loyalty card or continuing program to continue providing them more cost incentive beyond a single purchase. If a customer happens to be long-standing, then they will receive many benefits for their commitment and loyalty to the brand.Coupons â€" Giving away coupons to customers upon purchase means that they will be enticed to buy the product. It could be in the form of a gift voucher or a discount voucher of some sort, giving more value to the original purchase.Rebates â€" Returning some small amount of money to a consum er when they return their receipt. This gets the consumer to return to the department store, thereby giving a company another opportunity to get the consumer to make another purchase.Sweepstakes â€" Giving a costumer the chance to take part in a sweepstake upon purchase means that they have a chance to get their money back in the form of a lottery.Raffle Draw â€" Similar to a sweepstake but this time, consumers have the chance to win a special prize from a lottery.Samples â€" Giving customers free samples of some product for trial purposes will make them aware of the product and if it is well received, it could lead to a purchase.These are some of the more popular techniques used by companies to promote their product to consumers in order to get them to buy the products.All of these tactics induce a sense of urgency in the consumers because they are, by and large, temporary and need to be taken advantage of within a short time period. These will be looked into further in detail in a later section of this article, where we discuss effective sales promotion tactics to increase your customer base.Why bother with setting up a loyalty program for your business? Heres the answer. Trade Sales PromotionThe second type of sales promotion is targeted toward retailers and wholesalers. Although it may be intuitive at first, there are plenty of reasons for a company to target the resellers instead of the consumers to promote a product. They include:Develop in-store merchandising support â€" Visual merchandising done right is the most effective method of presenting products in such a manner that will draw attention to them. As a result, more customers will purchase your goods instead of that of a competitor’s.Control inventory â€" A company can offer to help stock up a retailer’s inventory when they normally experience a shortage of goods in, for example, the holiday season.Expand distribution channels â€" Getting your product presented at more retailers opens up the po ssibilities of increasing sales since your product is now more readily available.Generate excitement â€" One of the most powerful, and overlooked, tools of promoting a product is through word of mouth. When a product is being sold at a particular reseller, the employees and staff members of that reseller can talk about the product and generate buzz for you, thereby drawing more customers.There are several ways of going about trade sales promotion. We have listed some of the more frequently used methods below.Point-of-purchase displays â€" Manufacturers provide resellers free point-of-purchase (POP) displays to promote their product or brand. These include special racks, display cartons, and signs.Trade Shows â€" A very efficient method of reaching out to resellers to purchase your product in bulk is to demonstrate your products in real-time at various trade shows. Some of the biggest trade shows on the planet centered on mechanical, electronic, and technology goods are CeBIT and Han nover Messe, both taking place annually in Hannover, Germany.Push money â€" Also known as spiffs, this is a kind of commission awarded to employees of a retail store who successfully sell a certain number of units, thereby meeting the requirements of a sales goal.Trade deal â€" Giving resellers a short-term incentive to purchase your product will persuade them to stock up on your goods. A reseller will usually receive some form of special allowance or price concession on the goods purchased.Trade sales promotion is a great method of adding value and incentive to wholesalers and retailers to purchase your product. In turn, this can be used to add value and incentive to the public, your ultimate end-customer.This article focuses primarily on increasing your sales and acquiring a larger customer base, so the more effective methods of promoting a product fall under consumer sales promotion instead of the trade dales promotion.We will go into detail on how consumer sales promotion can be used to increase sales, since it is very direct has a strong impact on sales whereastrade sales promotion is indirect and has a weaker influence.EFFECTIVE SALES PROMOTION STRATEGIES TO TRIPLE YOUR SALESEver since concept of trade began in the ancient Egyptian and Roman times, there has always been the notion of advertising and marketing goods so that people can sell their products to the general public. This has remained the same even in the 21st century.Granted, the means by which we accomplish this has vastly evolved. Centuries ago, merchants would joke with their customers to establish rapport. In a local bazaar, merchants would shout over each other to get the attention of customers to sell their product.Nowadays, we rely more on debit and credit cards and digital stores are fast replacing regular brick and mortar department stores. In addition, we are in a struggling economy and people have become more concerned about costs, making price more important than ever before. Consum ers want value for their money, and sales promotion gives them that.If you are able to successfully give customers an incentive to buy your product, then you have effectively “sold” your product by luring in customers. Businesses have found many techniques to promote and sell their products in this day and age.If you follow these tips we have laid out for you, then you will also experience a boost in your sales. Research has shown that a combination of these tactics will triple you sales. Even quadruple it at times! Keep on reading to discover the various methods many multinational corporations and small companies use in their marketing scheme. Sales promotion has become a staple in marketing tactics around the world.We have listed the most effective and popular methods to increase your sales.FreebiesA good way of enticing customers into buying your product is to include a complimentary gift with every purchase. Oftentimes, it is mentioned on the product packaging that a custome r will receive a present free of charge upon buying a product.This adds extra value to a product because a customer is getting more than what they normally would at that particular price.These days, the most important thing that consumers look for is value. “Am I getting more value from this product by spending this much money?” If the answer is yes, then they will buy it. An easy way to convince them is to give them some freebies.Example 1: Office SuppliesThe freebies are usually relevant to the main product being sold. For example, an office supply store like Staples may give customers a free pen or pencil with every purchase of a notebook. If you are buying a notebook, then odds are you are going to need a pen to write with.Otherwise, you have to spend more money on a writing utensil to make use of the notebook. If you as the manufacturer of the notebook are able to bundle your notebook with a pen or pencil and sell at the same price as a regular notebook, then you are effect ively adding more value to your product.There is now an economic incentive for a consumer to buy it because they are getting more at the same price. Staples will now experience a boost in sales by giving free goods with their office materials.Example 2: Colgate and GilletteAnother example of offering a freebie is a department store or a drug store bundling a free toothbrush with a toothpaste or a free razor with a shaving cream.For instance, Colgate may offer a new line of toothpaste and in order to lure customers into buying this product, they can include a free toothbrush with it. Customers now have a new a new toothpaste and a new toothbrush as well, all at the price of the toothpaste. Customers will think, “That’s a pretty good deal!”Another case would be if Gillette was bundling a free razor with every one of their new shaving gels. This will entice more customers into buying the shaving gel or cream because they are getting a free razor, something they need anyways.More value has been added to the original product and Colgate and Gillette will earn more money form the boost in sales.Example 3: Emirates AirlinesThese are a couple of good examples of brands offering free goods with their products to get a boost in sales. In some cases, organizations go way beyond this and offer something fairly extravagant to customers.When Emirates were expanding their operations and taking it global, they offered customers paying over $1000 for a plane ticket a free night’s accommodation at a 5 star hotel, including breakfast. That appealed to many travelers as they were getting something extra for paying a lot of money for a plane ticket.Rather than buying it from a competing airline, many customers decided to opt for Emirates because they were getting something free from their purchase.Price ReductionsSelling your goods at a discounted price is one of the most effective methods of increasing your sales and expanding your customer base. In this current strugglin g economy and even in times when the economy was flourishing and thriving, people always want to find ways to save money.They absolutely love bargains and the best way to get them to play into your hands is to slash your prices. This drives the message, “Buy me now and save your money!” New products can be sold at a discounted price for a limited time to generate a lot of buzz and get more consumers to buy your product. This can be done at any product launch to make it more successful than it otherwise would have been.This is also commonly done during the holiday season and special times of the year, like Black Friday and Cyber Monday. In these times, people are looking to buy gifts for themselves and their loved ones.You can actually make it very easy to sell your product by cutting your prices significantly. This will drive consumers toward your product and steer them away from your competitors. The name of the game is, “Who can sell it at a cheaper price?” If your company is the answer, then you will reap the rewards.There is an age old debate between percentage discounts and direct price reductions. The % vs. $ debate has no definitive answer because different companies use different tactics. Sometimes, a company will offer, for example, 25% discount on products. Other companies may offer a $25 discount on products instead. How you decide to market your price reductions depends entirely on you.We suggest doing research by trying them both and seeing which one is more effective. Stick with the method that is most effective for you.Learn more about how to convince customers by communicating your value. Example 1: NintendoThe first example we will consider is when a company launches a new product at a reduced price for a short time period to shake up the market. In the gaming consoles industry, Sony and Microsoft reign supreme and have sizeable market share leads over their next biggest competitor, Nintendo.Sony and Microsoft have superior games conso les and games library, so even a long-standing company like Nintendo was facing a near insurmountable obstacle to overcome. They were way behind in market share, but they still had loyal fans and people knew what they are capable of achieving.Nintendo decided to launch their new consoles at a reduced price of $250 instead of the regular $300. This was markedly lower than the $400 price tag of Sony and Microsoft games consoles.For cost conscious gamers who want to play fun video games but do not want to break their bank account, they had a very good option of buying a Nintendo console to enjoy the full experience. As you can imagine, this was a huge success and Nintendo is now again a big competitor in the industry.Example 2: Clothing Retail StoresWe looked at an example of price reduction at product launch, but many retail stores also give amazing holiday sales a few times a year, sometimes giving even a 50% off on selected goods! This is an effective method of clearing inventory. S ome of the best times to do this are in the summer, Black Friday, Cyber Monday, and in the holiday season (Christmas and New Year’s).The best evidence of this is clothing retail chains. Brands like HM and Zara offer ridiculously low prices on their clothing articles in their mid-summer sale and holiday season sale. Oftentimes, they will offer products $20 to $50 cheaper than their regular price!In addition, they discount their prices by about 50%! That staggering drop in price draws customers in droves. It is a tried and tested formula for clothing retail stores all around the world. Whenever these moments come around, they slash prices and clear almost everything they have.Gift Vouchers and Discount VouchersMany retail stores collaborate with certain companies and offer various types of coupons to customers at the checkout. A customer buys a particular kind of item and the cashier surprises them by giving them a voucher. It may be a gift coupon or a discount voucher.Customers are pleasantly surprised to receive a coupon because they are getting something that they did not expect to get, in a positive sense. Customers can avail these coupons when they revisit the store in order to get a gift or buy a product at a discounted price.While many retail stores, especially supermarkets, give vouchers to customers, it has become a staple for online businesses to offer customers coupons. As a gesture of good faith for finding the website, many e-commerce stores give their customers free coupons that they can use on their next purchase.This is an effective method of tempting people in buying something from your website as you hooked them in with that coupon. You can increase site traffic with coupons, thereby converting more customers into successful sales.Example 1: SupermarketsThere are many grocery stores and supermarkets that partner with newspapers and magazines and offer a sheet of coupons in them. To the surprise of the reader, they get good discount and gift c oupons in their publication.Stores like Walmart and Lidlare known to do this frequently, to get people to come to their store and buy their products. People need to go to these stores and show this discount coupon when they buy a product, and they will get their reward â€" they pay less than normal. In case of gift vouchers, people can head over to Walmart and Lidl to pick up their free item.This brings a smile on the customer’s face and customer satisfaction is one of the most important things that leads to more sales. When you can satisfy more customers, you will always get more later down the road by word of mouth, thereby generating more sales.Moreover, if you are able to lure people into your store with coupons, then perhaps they will be persuaded to buy something else they like. Hence, you actually get a hidden benefit with coupons; stores attract more customers to their store to potentially sell more goods to them. The combination of happy customers and reeling customers in is what makes coupons so effective for supermarkets like Walmart and Lidl.Example 2: Online StoresThus far, we have discussed in detail about the various deals that department stores can use to boost sales and increase their customer base.However, we also have online stores to consider and coupons play a very vital role in the success of online stores. When a new company decides to offer e-commerce services to customers, they need to find a way to convince customers to buy their goods online. An easy way to break the barrier is to give them coupons when they sign up for a newsletter or register for the service.As a sign of appreciation, many firms do this and it works very well. Consider Amazon and eBay. Being a regular user of their services, I receive discount coupons regularly, which I can avail on my next purchase. This is a good sign of appreciation that consumers have stuck with you for a while and that you want them to stay longer by discounting one of their future purchases .Furthermore, if one of your customers happens to have experienced poor service, then you can give them a coupon as a means of showing them that you still care about your customers and want them to stay with you in the future.Free Shipping and ReturnThis is applicable mainly for online stores, but also for some brick and mortar stores as well. Many people are hesitant to buy some goods online because they are physically able to inspect the product. That is an understandable concern and a legitimate barrier to online purchasing. However, one way to get customers to have faith and trust in you is to offer them free delivery.When e-commerce first started in the 1990s, companies were charging for shipping. Over the years, there has been a shift toward free shipping to get more people into buying things online. Free delivery greatly aided in that shift and now many of the biggest online retailers offer free shipping to customers. In this day and age, it makes no sense not to.Example: Ama zon and EBayAmazon and eBay paved the road to free delivery. Back when these companies started their operations, their competitors at the time were charging customers for delivery, which was a big inhibitor for e-commerce. What these two companies did was quite revolutionary. They sold all of their products at market price and did not charge for shipping.Essentially, this gave customers the peace of mind that they could shop from the comfort of their home and not be charged for it. Amazon and eBay knew that this would be a difficult business model to maintain but within a few short years, they amassed so many customers on their platform that they were always making a net profit.Since then, many online retailers followed suit, offering free shipping to customers. Besides free shipping, you may want to consider giving consumers the option of free returns, in case the product is faulty or not to their liking. Satisfying customers is paramount to increasing customer base and sales, so f ree returns in conjunction with free shipping will almost but guarantee that.RebatesA tactic that is similar to discounts is called rebates, a refund of some fraction of the amount paid. A store will give rebates on some of their goods only when customers purchase a certain amount of products. It is used to promote the idea of bulk buying, because consumers can save money when they buy more things.From the consumer’s perspective, they are saving money when they buy in bulk. From the store’s and brand’s standpoint, they are able to earn more money and clear inventory faster. Customers are encouraged to load up when rebates are offered and it drives excitement in the store when shelves are listed as rebates. More buzz means potentially more sales.Example: Kroger and CarrefourIn many supermarkets, such as Kroger and Carrefour, there are rebates on many products, particularly in times when inventory has stocked up and needs to be cleared. Customers can buy goods at a rebate.For in stance, rather than buying only one box of cereal, you can buy over 5 boxes and get a rebate for it. This means that a store is selling more cereal because customers are effectively saving money per box of cereal by buying more.Carrefour and Kroger are able to clear their inventory, thereby increasing sales manifold. Studies have shown that you can easily triple your sales if you offer rebates on the right products at the right time of the year.Raffles, Sweepstakes, and ContestsContests give customers a chance to win a prize, like merchandise or cash, after buying a product. This increases customer interaction in the whole buying process and it adds entertainment, something that typical trade is lacking. Instead of simply buying a product and calling it a day, you are able to participate in a contest of some kind.In a raffle, a random buyer is selected by means of a lottery and that person will receive a special merchandise. Sweepstakes are the same thing but instead of merchandise, people could win money instead. This makes things very interesting as customers have the chance to win something of extra value for their purchase. When people have the chance to win something very extravagant and grand, then odds are more and more people will buy your product to take part in the contest.Moreover, you are already acquiring their emails when they sign up for the event, so you can continue to market products to them via email to keep in touch with them and reinforce your brand image. This is very important and perhaps the most significant aspect of holding contests in comparison to the other methods.Example: Sony’s Raffle PrizeWhen Sony launched its X series of Xperia smartphones last year, they held a grand event where everybody who buys a Sony X Xperia smartphone will be eligible to take part in a raffle draw. The prize â€" an Audi A8! Yes, you read that correctly. Buying a smartphone could potentially win you a car!It is tactics like these that make people flock to your store or event and buy a smartphone. By spending only a few hundred dollars, you have the chance to win one of the finest German cars on the planet that is worth thousands of dollars. Sony collaborated with Audi to make this happen, so there is a form of joint promotion in such a situation, another benefit of holding raffles.Instead of one, two brands are being promoted in this method and this creates brand awareness for the secondary company, whereas the primary company will enjoy the large boost in sales. Win-win situation for all.Furthermore, Sony acquired the emails of all customers who bought their product. As a result, Sony continued to advertise products to them and give them good deals, too. This further increases sales and keeps them coming back for more.Free Trials and SamplesMany smaller companies who want to enter the market with their new product face serious competition from bigger competitors who already have a large and loyal following of customers. This pos es a major problem for these smaller firms who want to create a brand image and compete with the best of the best.An effective method is to offer customers free trials and samples of their product before the official launch to generate buzz. Word of mouth is a powerful tool that companies can use to their advantage and free trials and samples are perfect for that.When new customers like your trial product, they will spread the word and gather more customers for you, with little to no effort on your part. The most important thing to consider is that your trial or sample must perform as well as it is being advertised. Otherwise, you will receive no returns on your investment.Example 1: L’Oreal and NestléGiving customers samples of your product is a very common tactic used in the cosmetics industry and in grocery stores, where cosmetic companies and grocery stores give people the opportunity to try their product, completely for free. L’Oreal recently launched their new line of fac ial cleansers and moisturizers but prior to that, they were giving samples of their products to all customers who were in the cosmetics section of malls and department stores.Salespeople were giving away samples and mentioned when this product would be officially launched. This had a positive effect as many people liked their samples and decided to buy the final product.Likewise, Nestlé decided to give consumers in supermarkets and grocery stores free samples of their new line of chocolates. This was done to gain an upper hand over their nearest competitor Hershey’s.Since this was done a few weeks before Christmas, this gamble paid off and many people opted to buy chocolates from Nestlé for the holiday season. Having a person in a store advertise a product with samples rather than it just being on a shelf will instantly triple your sales.Example 2: LinkedIn PremiumA technique very similar to giving away samples is giving customers free trials of products and services. This is ve ry common with online services, which are normally free but the premium version of the plan requires payment. For instance, take LinkedIn. Users can use register, sign up, and start using this professional network free of charge.However, the features can be limited. In order to gain access to more features that will help in finding a job, users can sign up for a premium account by paying $20 a month. Now that may seem expensive to some, so LinkedIn gives users the option of a 30-day trial period before actually paying for this service.This gives users the chance to try it out and see if it is something that they would like and benefit from. When they are satisfied, then they will pay the subscription fee. This tactic helps in attracting more customers since you are giving consumers the opportunity to try it out for a while before paying for the full version. This establishes trust with the customers and makes them happy. Happy customers means more sales for you.Loyalty Cards and Pro gramsAnother favorite sales promotion techniques used by organizations is the use of loyalty cards and programs. They are frequently used by retail stores and airlines, and in some instances these two industries work together to help customers in both areas, making it a very attractive and profitable sales promotion tactic.Loyalty cards are great for creating a large customer base, which in turn increases sales. Many retail chain stores offer customers the chance to buy a loyalty card with which they can collect points with every purchase. When customers accumulate a certain number of points, they can cash it in to get some merchandise for free or get a major discount on their next purchase. This keeps customers coming back for more because they are enticed into buying more goods to collect more points.A similar idea that airlines use is “frequent flyer miles,” where travelers can sign up for this program and travel with a particular airline to collect miles. After collecting a certain number of miles, travels can redeem the collected miles in exchange for a discount on future flights, or even an entirely free flight. In many cases, travelers have collected enough miles to travel for free on at least one occasion! Hard to believe, but it is true. Frequent flyer miles is a great loyalty scheme that keeps customers coming back for more because they know they will always be able to travel for free sometime in the future.Furthermore, many airline companies collaborate with retail stores, allowing customers to buy goods from a department store and transfer their points on the loyalty card to frequent flyer miles with an airline. This is very appealing to many consumers and they sign up for both services because of it. This is kind of a joint promotion for both brands, so it is a win-win situation for everybody involved.Example 1: SupermarketsMany department sells loyalty cards to their customers, enticing them to reap the benefits of purchasing more goods and b oosting customer satisfaction. Costco was one of the first supermarkets to implement this strategy. Competitors like Kroger and Walmart were well established and already had a large customer base.In order to gain a foothold in the industry, they decided to sell loyalty cards to companies. After explaining the benefits that customers will gain from using it, many customers bought these cards and started using them.In a short time, Costco experienced a huge spike in customers and sales. Their sales nearly tripled because they were giving special offers to loyal customers that their competitors were not doing at the time. Now, they are one of the largest supermarket chains on the planet and that can be attributed to loyalty cards.Example 2: Emirates AirlinesAlmost all airlines these days offer travelers “frequent flyer miles” programs and credit card bonuses to get more value from their travels and enrich their traveling experiences. Emirates is now the number 1 airline on the plan et, due to their excellent customer satisfaction. However, it was not always the case and they had to work hard to get there.Emirates rolled out their frequent flyer program a few years ago, giving travelers the opportunity to collect miles from their travels and use it in future travels. This was an instant success, because people decided to travel more and collect even more miles to cash in on future purchases. Sales soared by multiple degrees from this initiative, but it was not the only plan they implemented.Emirates also gave travelers credit card bonuses, offering customers some perks for buying a plane ticket with particular credit cards. Some of the perks include using a lounge at the airport, where you can sit down and wait for your flight in a relaxing environment. This also aided in increasing sales, making Emirates the best airline at the moment. Many other airlines have followed suit and since then, these programs have become ubiquitous.CONCLUSIONUsing the various techn iques of sales promotion highlighted in this article, your company will experience a boost in sales in a short period of time and gain a large number of customers who will always come back for more. We do advise that if you are looking for long-term results, then sales promotion is not the way to go.You will need to use other tactics to experience long-term gains in sales and customer base. Nevertheless, sales promotion is a very important and necessary aspect of marketing that no company should ever forget to use. In combination with other techniques in the promotional mix, sales promotion (consumer and trade) can easily triple your sales.

Terri Schiavo´s Life Story - 1542 Words

In the early months of 2005, Terri Schiavo’s life story, involving her persistent vegetative state (PVS) captured the worldwide spotlight and brought up controversial issues surrounding guardian care of the patient, as well as the overall decisions made by Congress. The government involvement in her case impeded any decisions the family and spouse could properly address for the well being of Schiavo (Montero 166). The governmental court system in Terri Schiavo’s case behaved immorally in regard to the eventual removal of her feeding tube. In 1990, Schiavo suddenly collapsed in her house at the age of 26. Oxygen was depleted to her brain for several minutes as she lay unconscious on the ground. The cause of her collapse sent both her doctors and nurses into disarray because there was not a specific pinpoint reason for her collapse. Her husband, Michael Schiavo, suspected the collapse was due to a cardiac arrest from a potassium imbalance due to her suspected bulimia. H er parents, Bob and Mary Schindler, believed her fall was rendered by strangulation from Michael Schiavo, which caused the depletion of oxygen to her brain. Once admitted into the hospital, further examinations concurred that she did not suffer any heart or strangulation injuries. Once in the hospital, doctors and nurses examined Terri and concluded she was in a coma, which then would evolve into a vegetative state (Montero 167). Patients will normally enter into a coma, which resembles a sleep state ofShow MoreRelatedEssay on Ethical Issues in End-of-Life Decisions1453 Words   |  6 PagesThey were the subjects of public disputes with family members, court systems, medical professionals, the media, and society at large. Terri Schiavo, Nancy Cruzan and Karen Ann Quinlan; their names are synonymous with permanent vegetative state (PVS). The amazing technological advancements in modern medicine has been credited with keeping persons alive who in times past would have died, therefore this is remarkable for countless families. In the cases of the Quinlan’s, the Cruzan’s and many like themRead MoreThe Right Of Physician Assisted Suicide1968 Words   |  8 Pageswrong because it goes against the teachings of the bible which states a life is created at the moment of conception and is always precious. Modern Liberals would agree with conservatives that, yes every life is precious and should be cherished, unless there are special circumstances involving a specific patient. From a social standpoint they believe that everyone has a right to do as they wish with their social and personal life without the government telling them what to do. â€Å"Liberals take to heartRead MoreShould Die And Die?1214 Words   |  5 PagesKaren was at a friend s birthday party that night where she drank gin-and-tonics and swallowed tranquilizers. After she came home, her roommates checked on her, and when they discovered she wasn t breathing (Chronology: Right to Die). Wh en was the right to die first introduced? What were some of the first places to undergo the right to die? How does the right to die work? What is the right to die? People disagree with the right to die and how does that affect other people. Some people may thinkRead MoreHalloween : Is It Fear?2006 Words   |  9 Pagesstood out to me was that of Mendez and her success story. In his article, Thrasher talks about Segrereo Mendez coming from Honduras to New York in 1976 but leaving one of her sons back home. Before the amnesty, Mendez had a hard time establishing herself as she had to live hiding from Immigration. Nonetheless, in 1986 she applied for amnesty the first day she could, she got a job permit, a green card, and eventually became a citizen in the 90’s (Thrasher). After the amnesty only good things would

The Beam Therapy For Eliminating Cancer - 742 Words

–External Beam Therapy to Eliminate Cancer According to The American Cancer Society, 43.92% of males and 38% of females have the risk of developing cancer during his/her lifetime (â€Å"Lifetime Risk,† 2013). External beam therapy is a common cancer treatment that is distributed from a machine and is focused on the cancer inside the patient (External Beam Therapy, 2014). The treatment is a lot like getting an x-ray only the treatment is more time-consuming and uses a high dosage of radiation which is measured in units called Gray (Gy) (â€Å"External Beam Therapy† n.d.). Some of the machines for external beam therapy include linear accelerators, cobalt machines, and orthovoltage X-ray machines (Hopkins, n.d.). The type of machine used on each patient will be decided by the radiation oncologist (Hopkins, n.d.). The machine will not touch the patient and as you read further you will learn it does not hurt, and the radiation cannot be seen, felt, or smelled (â€Å"Lifetime Risk†, 2013). External Beam Th erapy is an effective and safe treatment plan used to treat cancer. External Beam Therapy was first used to treat a cancer patient, Gordon Isaacs, with the linear accelerator for retinoblastoma in 1957. Gordon s right eye had to be removed because the cancer spread. His left eye had only a localized tumor. Henry Kaplan treated it with the electron beam in 1957. Gordon is still alive and healthy; and his vision in the left eye is normal. External beam therapy is the reason Gordon isShow MoreRelatedCancer s Reputation Is Dismal And Menacing1155 Words   |  5 Pagesor loved ones is cancer. The word automatically instills fear, confusion, denial, and leaves the individual questioning his or her beliefs wondering â€Å"Why me?†. It overpowers all previous commitments or opportunities seizing control over the customary quality of life. Cancer is a disease caused by an uncontrolled division of abnormal cells in a part of the body often metastasizing elsewhere. 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All About My Mother Pan’s Labyrinth Free Essays

How far do the narratives of the films you have studied rely on dramatic moments of confrontation and how far on a more subtle change over time? The two very different Spanish films All about my Mother (AAMM) and Pan’s Labyrinth use complex narratives and character representations to explore gender ideologies. I would suggest that both films rely in part on dramatic moments of confrontation but also demonstrate a more subtle change over time; in this essay I will explain this view. We will write a custom essay sample on All About My Mother Pan’s Labyrinth or any similar topic only for you Order Now AAMM is a powerful melodrama, exhibiting many of Almodovar’s signature traits and exemplifying his exhuberant, challenging post-Franco style. As a melodrama, it is hardly surprising that there are many dramatic moments within the narrative and throughout the film we see various confrontational moments between the characters. For example, as Manuela enters Barcelona in a taxi there is a violently shocking scene which introduces us to Agrado as she is assaulted by a client. She is defiant in her response and in this way Almodovar sets his agenda: this is a film which challenges traditional gender roles and our perceptions of what is and what ‘should be’. The scene is perhaps all the more shocking because up until this point, in Madrid, there has been high drama in the sudden death of Manuela’s son but her reaction to it is subtly presented and gender representations are far more traditional and in line with the hegemonic view. As Manuela’s somewhat passive quest to find Lola continues, the narrative is punctuated by various melodramatic moments of confrontation but Almodovar’s intention is clearly not merely to present a set of over-exaggerated characters in improbable scenarios and it is perhaps his subtlety that allows the film to communicate its real meaning. Although Manuela is the main character and it is her actions which move the narrative along initially, it is perhaps through all of his characters and their intertwined experiences that Almodovar more fully explores gender and sexuality and questions hegemonic values. Each of his characters goes on a journey and whilst the overtly melodramatic narrative is what keeps the audience entertained (if somewhat disbelievingly) it is perhaps the more subtle undertones of change which we can only appreciate once the film is finished that contain its true message. Manuela, the eternal mother, has a chance to be so to an infant again; Agrado has found acceptance and purpose which does not rely on the sale of her body; Huma is free of the destructive and toxic Nina; Rosa’s mother, who represents perhaps more than any other character the hegemonic values of Spanish society that Almodovar is challenging, is shown to be uncaring in the worst way by rejecting her grandchild and thereby loses her right to have access to him. Rosa, of course, is dead but before her death she had seamlessly morphed from nun to earthly mother. I would argue that all of these changes are subtle and not reliant on moments of dramatic confrontation, and that actually it is these changes – these people – which are the film’s narrative. Although the dramatic moments are entertaining, they are the bass line and the subtler changes are the melody. In terms of narrative, Pan’s Labyrinth is of course quite different from AAMM but I would argue that in terms of the importance of dramatic moments of confrontation versus subtler changes, there are some similarities. As a gothic fairytale/fantasy film set during the Spanish civil war, we would expect dramatic confrontations as binary oppositions are a key convention of the genre and confrontations a symptom of conflict; and indeed, we are not disappointed. The villain of the tale, Captain Vidal, is at the heart of most of the dramatic confrontations within the film, with the Doctor, Ofelia, Carmen, the rebels and eventually, the ultimate confrontation with Mercedes which results in his death. As in AAMM, these moments are certainly key to the development of the narrative and serve to highlight del Toro’s representation of Franco’s hegemonic masculinity as violent, controlling and confrontational. But when we look at the female characters in the film, as indeed we must, there is a recognisably subtler and more sensitive approach both in their representation and in their roles and functions within the narrative. Mercedes, as the ‘helper’, grows in strength and courage as the film progresses, moving gradually from a somewhat sidelined observer of Vidal’s terror to a heroic central player and successful challenger, killing the villain and saving the rebels (who happen to be men). Ofelia of course, undergoes enormous change throughout the tale, losing her mother and confronting various creatures as well as Vidal as she goes but perhaps more significantly, failing to confront her own fear of growing up and instead opting to stay a child forever. Carmen is represented as weak and conforming to the hegemonic ideology that women should be subservient to their husbands and she dies during childbirth, perhaps to demonstrate that this view is outdated. In this film, the necessity for women to be mothers is thus challenged through both mother and daughter, as Carmen dies for it and Ofelia openly rejects it. One conclusion which could be drawn is that although there are many moments of dramatic confrontation in Pan’s narrative, they perhaps merely mask the subtler changes happening beneath them. Or that del Toro has intentionally constructed these confrontations within the world of the men and within Ofelia’s fantasy world to allow us to observe that subtler changes which they promote in our heroine and her helper. The eventual result, of course, being that the situation in Vidal’s ‘family’ mirrors that of the war with the rebels: he fails to recognise the subtle changes occurring around him and pays for it dearly. Because in actuality, it is the female characters who are in control and their experiences being explored. As I said, Vidal and the dramatic moments of confrontation that he is so frequently part of, are the cause and the subtler changes within the female characters the effect. In conclusion, I would say that as with most narratives, dramatic moments of confrontation help to move things along in both of these films but are by no means completely relied upon to create meaning and communicate with the audience. Both films, in different ways, are about women and their experiences and subtlely is also required to communicate these experiences with the poignancy and genuine feeling that they do. How to cite All About My Mother Pan’s Labyrinth, Papers

Sexism Essays - Gender, Disputes In English Grammar, Discrimination

Sexism Sexism has always been a problem in Western society. It has been a problem that many people overlook, simply because they think it does not actually exist! However, sexism is present in our current society today, and is proved perfectly by Alleen Nilsen in her quote stating, ?Anyone living in the United States who listens with a keen ear or reads with a perceptive eye can come up with startling new insights about the way American English reflects our values.? Every society has certain common beliefs regarding the ways each sex should behave. In Western society, for example women have traditionally been considered more tender and sympathetic than men have. Men have been regarded as more competitive and not as emotional as women have. Our language supports this outdated view today. Although feminists tend to be the only people fighting against sexism, this false ideology needs to be changed. People need to become more sociological in their thinking and realize this is a problem that we all should be working to fix. Being of the female gender myself, I understand this problem fully through experiences in my own life. The two main reasons I feel this ideology needs to be changed is: females no longer should have to contend with these outdated stereotypes set up decades ago, and men should not feel any intimidation for their roles becoming more sensitive or caring as individuals. Basically, I feel that as cultural changes have taken place, the language that molds us as youngsters and adults, needs to reflect the new attitudes toward the roles of men and women today in society. Everyone, from infancy on, learns what the accepted sexual role should be for his or her gender. Growing up, I can remember, family members playing rough with my brother, and gently and cuddly with me. My father would watch and see the disappointment in my face, come over, toss me in the air just to let me know I could be tough and play rough too. I was a little ?tomboy'; the word in itself signifies a sexist word. The definition of this type of girl was the girl that runs around wild, basically acts more masculine than what is considered appropriate for a little girl. Although I never liked this word, I was often referred as this type of girl. I found this quite offensive, probably because of my upbringing. From the minute I can remember my father and mother, taught me to be strong, self-sufficient and think things out more logically and less emotionally, or like society deems, more masculine. People would always say, ?She should be wearing more dresses, sitting more ladylike, I sho uld not talk so tough, or get into so many arguments with boys. Many felt that girls shouldn't play with the boys so much. I found this quite confusing. I thought I was doing nothing wrong, but as I got older I discovered that society did see differences in men and women besides their physique. Since I was a girl, society expected me to act certain way. I was suppose to be less aggressive and more submissive, not have strong opinions, be considered weak and needing a man to help me do things no matter how simple they were. I have refused to yield to such criteria, and am quite happy being the independent woman that I am today, that very same little girl someone called a ?tomboy'! Roles in society have become increasingly flexible. Men and women can hold jobs once considered inappropriate for their gender, however the language that surrounds us does not support this view. Men are just as subjected to sexism by society and need to fight for the changes to occur. As stated by Nilsen, ?If a boy has a name that society considers to be girlish, they often become self-conscious, and either go by abbreviated names or change their names.? My brother's middle name is Loren and is a perfect example of this sad fact. When he began school, all of a sudden his name became an issue. The other children decided what was considered to be an acceptable or unacceptable name. Loren was unacceptable for a boy. The children would tease